It's important to understand why a yearbook exists.
Yearbooks celebrate a tell a story of the people and events that made the schooling year unique. Yearbooks are touchstones - they allow readers to recollect on memorable moments and people that shapred their lives in their formative years.
Play for the crowd
The yearbook's audience are all those who have an interest in whay is being published. The primary audience are always students - they deserve the most attention when planning yearbook content and coverage. You should carefully consider:
- school students
- family of students
- school staff and leaders
- school community groups and members
- future students, parents and teachers
Play many instruments
Like a talented musician, your yearbook needs to be able to multi-task. It serves not one, but many functions on different levels.
Show readers and their friends in action and reaction
Document in pictures and words what makes this school year different. Includes school, local and world events which have an impact.
Identifies students, staff and groups, and results of academic, sport and extracurricular programs.
Public relations tool
Provides potential students and their familities with a showcase of the school. Captures the school community, academic, sport and extracurricular programs.
Offers hands-on opportunities for staff members and students to develop skills in areas including copywriting, design, publishing, organisation and teamwork.